Tailoring AI Models for Your Business Needs

by | Mar 4, 2025 | Artificial Intelligence (AI), Automation, Digital Transformation

Aubrey Moore

Manager, Analytics, Data & Applied AI at Ashling

For businesses looking to extract maximum value from AI, optimizing foundational models is essential. Techniques such as fine-tuning and model distillation form the backbone of effective model optimization. This article explains how tailoring your production models can drive superior performance, cost efficiency, and enhanced decision-making in practical business applications. 

Fine-Tuning: Customizing AI for Your Domain

One of the most important techniques for optimizing AI, including agentic systems, is fine-tuning the underlying foundational model. Fine-tuning involves taking a pre-trained AI model and further training it on a specific dataset or domain relevant to your tasks. The goal is to specialize the model’s behavior by teaching the AI about your business’s context, terminology, and objectives so that it performs better on the tasks that matter most. 

From a strategic perspective, fine-tuning is invaluable because it allows organizations to leverage the investment already made in large AI models and customize those models to meet their own needs at a relatively low cost. Rather than training a model from scratch, which couldan cost up to millions of dollars, a company can start with an existing powerful model and fine-tune it with a smaller, domain-specific dataset. This targeted training adjusts the model’s parameters to boost its performance on specialized tasks. 

Domain Expertise & Accuracy

Fine-tuning enhances a model’s ability to execute predefined tasks within its domain, improving accuracy and relevance without altering its fundamental autonomy. For instance, a general foundational model may lack expertise in medical insurance, but after fine-tuning industry-specific data, it becomes a proficient assistant in processing claims. 

Consistency & Alignment

Fine-tuning a model helps align the AI’s outputs with your organization’s preferred style, guidelines, and policies, ensuring that its autonomous actions remain on-brand and compliant with industry standards. 

Cost-Effective Performance Improvement

Fine-tuning is cost-efficient, requiring far fewer resources than training an entirely new model while still delivering substantial performance gains on your target tasks.

Picture this—a global retailer wants to use Agentic AI capabilities to handle customer support chats. A generic model might provide acceptable answers, but it could miss nuances specific to the retailer’s product lines and policies. By fine-tuning the model on the retailer’s historical chat logs and product FAQs, the AI becomes better at selecting and executing the appropriate customer support actions within the company’s defined processes and policies. 

 

Model Distillation: Achieving More with Less

Another high-impact technique for optimizing AI is model distillation. While fine-tuning specializes a model for domain-specific tasks, distillation improves efficiency by reducing computational demands while maintaining performance. Model distillation involves taking a large, resource-intensive model (the “teacher”) and using it to train a smaller, more efficient model (the “student”) that mimics the teacher’s behavior. An example is using OpenAI’s advanced o1 model to as the teacher and 4o-mini as the student. This technique: 

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Reduces Computational Costs

The distilled model runs faster and consumes less memory, making it ideal for scalable deployment.

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Maintains High Performance

Despite its reduced size, a well-distilled model can closely mimic the teacher’s behavior, ensuring that performance is not compromised.

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Drives Innovation

Emerging AI companies like DeepSeek have shown that using distillation can democratize access to cutting-edge AI, even for organizations with limited resources. DeepSeek’s team claims they trained their R1 model for roughly $6 million, while estimates for OpenAI’s o1 model run around $100 million. In other words, DeepSeek’s training cost was potentially 90% cheaper than that of OpenAI’s o1 model while maintaining comparable benchmarks.

Business Applications & Strategic Benefits

Integrating fine-tuning and distillation leads to powerful model optimization strategies:

AI model optimization

Intelligent Customer Service Agents

Tailored models can autonomously handle multi-turn interactions, reducing the need for human intervention while maintaining personalized service.

AI model optimization

Autonomous Supply Chain Managers

Fine-tuned models optimize inventory and logistics by integrating real-time data and executing proactive decisions.

AI model optimization

Marketing Campaign Co-Pilots

Customized AI systems can generate and adjust campaign strategies dynamically, enhancing responsiveness to market trends.

Learn More About Agentic AI Architecture

For readers interested in the underlying principles that empower these optimization techniques, our detailed article on Agentic AI – Architecture & Dynamic Decision-Making offers an in-depth look into how dynamic decision-making is built into modern Agentic AI systems.

Conclusion

By combining fine-tuning with model distillation, businesses can optimize LLMs for goal-oriented AI systems. These techniques improve accuracy, efficiency, and decision-making within structured workflows, ensuring AI remains cost-effective while aligning with business objectives.

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